U-Respect Foundation provides innovative and reliable solutions towards last-mile health and well-being by leveraging the strengths of public and private partnerships.

Brief :

Entitled Project Vikalp (options), the project aimed to increase contraceptive prevalence rates (CPR) and improve reproductive health among rural and tribal communities of one complete block, Shahapur, in Thane district of Maharashtra, covering a population of around 300,000 people. 

Based on a strong theory of change, the project monitored progress from the very onset. The research formed an important part of the M&E and the team of trained social scientists analyzed evidence along the way, which was useful for making mid-course corrections to achieve our overall goal of an increase in CPR by about 4% in three years

Goals : 

To increase the proportion of couples using reversible contraceptive methods from 1.7% (baseline indicator for the spacing method- IUD, condoms, oral pills) to at least 4% in three years, in Shahapur taluka, Thane district, thus improving maternal and child health indicators and impacting the quality of life.


To increase uptake of spacing methods along with increased knowledge about sexual and reproductive health and family planning (SRH/FP) through mobile based toll free call center as well as through a mix of IEC activities.

To create new non-traditional contraceptive outlets (NTOs) in    the rural outreach areas to give contraceptive options to the community in terms of socially marketed as well as commercial contraceptive products, besides the free government distributed products, in the rural/tribal areas


Total coverage: Reached out to 2,80,000  direct and indirect beneficiaries

Determine current FP practices at the village level, awareness campaign in the marketplace

Establish toll-free call center for SRH/FP information and counseling

Identify community consultants (PHC area-wise) and partner with public health systems



•             M1-R1: Month 1 of intervention, Round 1 of the cohort study (baseline survey)

•             M6-R2: Month 6 of intervention, Round 2 of the cohort study

•             M12-R3: Month 12 of intervention, Round 3 of the cohort study

•             M18-R4: Month 18 of intervention, Round 4 of the cohort study

•             M36-R5: Month 36 of intervention, Round 5 of the cohort study (End line survey)


The CYP increase at 36 months of 14.2 percent from the baseline (1.7%), despite field level intervention terminated 3 months prior to the study clearly indicates that call centre is a significant resource for tribal communities on FP/SRH matters, supported with the service and product linkage model developed



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